12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
RSVPs Closed
Text goes here
X

Full Name

Company & Title

Description of person representing this event or brand. 

David Doe

Designer - Redshoe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Escenic Days 2017
Saturday
, 
July
 
30
 at 
7:00pm
 
RSVPs Closed
Text goes here
X

Join your peers and learn about the newest advantages in Escenic 6 & CUE

Escenic invites all its customers around the globe to join us for two days of exciting knowledge sharing in Oslo. This year, Escenic Days focuses on the newest possibilities in Escenic with the new browser-based content tool CUE.  


Over two days, you will hear about our latest developments, as well as learn from publishing houses - large and small - that have already put CUE and Escenic 6 into practice. Whether you come to collect concrete take-aways to be implemented at home, or come to be inspired by the technology of our next release, your attendance offers a unique chance to affect Escenic's roadmap for the future, as well as network with global peers.

 

So join us for some inspiring presentations and networking with peers and industry leaders who are currently shaking up their digital transformation.

 

Registration closes June 1, so don't hesitate to book your seat!


Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Speakers

Mark Van De Kamp

CEO, ESCENIC

 

Content creation reinvented

Introducing CUE 2, an all-new story editor, headless content delivery, and other product updates. Mark van de Kamp sets the tone of the conference in a keynote address that explains a new approach to the way content is collected, stored and distributed. He also summarizes our range of product updates and shares our roadmap for CUE and Escenic 6.

Lajos Lange

DIRECTOR OF DEVELOPMENT, WELTN24

 

On a journey to become a TechPublisher
Lajos Lange explains how WeltN24 transformed product development into a lean, agile and fast editorial service factory. For years, editors worked efficiently with CCI NewsGate and Escenic. But now CUE will take over as the combined content hub, and Lajos shows how they will use CUE to create effective workflows.

DR. Mick kerrigan

PRINCIPAL DATA SCIENTIST, INDEPENDENT DIGITAL


Democratizing Data at Independent News & Media

Mick Kerrigan dives into the subject of data transformation at the leading media group in Ireland. This success story involves delivering just the right data into the hands of journalists and editors in the newsroom so that they can make more informed decisions.

elisa fliegner

HEAD OF DIGITAL BUSINESS DEVELOPMENT, RTL RADIO 


The Escenic platform in practice

Elisa Fliegner tells how the startup mentality of Digital Media Hub, a new company within the RTL Radio group, is bringing new business models and innovative distribution of content produced by German radio stations -- all with the help of Escenic Content Studio and a CUE platform running on Escenic Cloud.

Michael Smith & Jeff Downie

SOLUTIONS ARCHITECT & DEVELOPER, TRINITY MIRROR

 

Running Escenic in Docker

Trinity Mirror in the UK shares success stories from its DevOps transformation, which lead to the containerization of Escenic using Docker. Michael Smith and Jeff Downie explain the benefits of this lightweight and efficient app platform. They demonstrate the full development pipeline, share practical tips and explain how to save money auto-scaling Escenic in the Amazon EC2 Container Service.

Renata Rizzi

CO-FOUNDER, VP BUSINESS & STRATEGY, NEXO


An update on a startup

Renata Rizzi gives an update on Nexo, the 19-month-old digital news startup in Brazil, running on Escenic Cloud. After a successful launch to capture a national audience, Nexo continues its innovative trajectory by building its own paywall, by partnering with the academic community and book publishers for interesting projects and by creating original explanatory content that is attracting bulk subscriptions by educational institutions.

michael taylor

SOLUTION ADVISOR, ESCENIC

 

Escenic Days moderator

Spending much of his career employed by media companies, including The Washington Post, Michael Taylor considers himself a journalist first. Now working for Escenic & CCI, he focuses on technology needs throughout the Americas. Michael is this year's conference moderator to make sure that the conference runs smoothly and that you’ll get the very best out of it.

NEIL MARA

DIRECTOR OF PUBLISHING SYSTEMS, MCCLATCHY 


CUE in the real world
McClatchy is moving rapidly to put CUE into production and into the hands of more than a thousand journalists in 30 markets across the US as their primary content generating tool for all media, all products, and a mobile one at that. Neil Mara reports on how it's going, providing early feedback from journalists and sharing the challenges overcome along the journey of digital reinvention of McClatchy news workflows.

TARJEI GILBRANT

MANAGING DIRECTOR, LINKPULSE

 

Act on your stats

Tarjei Gilbrant talks about data-driven design decisions. He has advice on how to optimize a home page to drive more traffic, section fronts and article pages. He’ll also give tips on the best ad placement, as well as proven methods for promoting paid content.

Christian Moen

FOUNDER & CEO, ATILIKA

 

Expert insights on semantic analysis

Christian Moen discusses the powerful rewards of content enriched by Atilika semantic analysis, also a CUE plug-in. See how the tool can be integrated into journalist workflows and even learn from those same behaviors, resulting in improved metadata.  

 

Wolfgang zehrt

INDEPENDENT CONSULTANT


Bot journalism at its best

As an independent consultant, Wolfgang Zehrt works with media clients across a spectrum of industry tech trends. In this session, he shares intel on the types of automated journalism that work best, and how to think about its role in the overall content strategy for your brand.

 

Marco Di Bernardo

HEAD OF INNOVATION & PLATFORMS


The new Blick.ch with the headless CMS of Escenic 6

Marco Di Bernardo will give insights on how Ringier plans for a massive website relaunch: The new Blick.ch will be based on Escenic 6 headless CMS. For that, Ringier has teamed up with Escenic to refine and battle-tests the new CUE Content API for next generation digital publishing.

fred wilson

SOLUTION ADVISOR, ESCENIC


Extend your storytelling with CUE

Fred Wilson demonstrates the power of a CUE system enhanced with several web components. See how Trello boards can facilitate planning workflows, how real-time Linkpulse analytics guides smart decisions, how Atilika jump-starts semantic analysis and how a panel into Pixabay saves time.

ola skRiubakken

SYSTEM ARCHITECT, ADRESSEAVISEN


Ctrl Freak: Front Page editing made easy

Polaris Media shares their success story on CTRLFREAK; a loosely coupled microservice tool that enables journalists wysiwyg editing of frontpage layouts fast and simple, integrated to Escenic, to online channels. Ola will explain and demonstrate how the tool works, give an overview of its architecture and a possible roadmap connected to CUE using webcomponents and the new Graph API.

MADS JØRGENSEN

UX DESIGN LEAD, ESCENIC


Modern journalism deep dive

Mads Jørgensen discusses our study of the fragmentation of today’s content delivery requirements. Although bits and pieces of content go in many directions and channels, Escenic has a vision for how advanced storytelling and story lifecycles can be simplified with a new structure and organization.

ERIK MOGENSEN "MOGSIE"

CHIEF ARCHITECT, ESCENIC

 

How to extend CUE in 25 min.

Erik will take you on a whirlwind tour of extending CUE, to help you build good editorial experiences for happy journalists. He will cover features such as enrichment services, changelog daemons and web components.

Ola schön

HEAD OF QA AND CLOUD, ESCENIC


The future of Escenic Cloud

Have a look at the future of Escenic cloud as we walk through our new cloud architecture, tools and processes. Thanks to the new Escenic Decoupled Presentation Layer we now deliver higher performance and robustness to the cloud and re-invent our cloud model to better meet current and future requirements.

ERIK MOGENSEN "MOGSIE"

CHIEF ARCHITECT, ESCENIC


Data delivery in a split second!

The decoupled presentation layer isn't just for scalability and reliability. It offers developers a unique experience when developing the site. Erik will show you around the entire ecosystem of the new presentation layer and how to bring new features to life using the flexible Content API.

SIMEN HAAGENRUD

VP DEVELOPMENT, ESCENIC

 

A new approach to storytelling

Simen Haagenrud picks up the theme of story structure and organization, showing CUE’s capability to organize content into storylines and story elements.

LUÍS CABRAL

SENIOR DEVELOPER, ESCENIC

 

Simplifying content delivery & site construction

Luís Cabral demonstrates the power and speed of GraphQL, a query language capable of delivering content feeds for any platform. He shows how the new Escenic Decoupled Presentation Layer can be used in a direct way to validate, test and build GraphQL queries that retrieve the data required to construct all your digital products based on Escenic.

 June 14


8:30

Registration & coffee


9:00 

Welcome

Michael Taylor, Solution Advisor, Escenic

9:10

Content creation reinvented

Mark van de Kamp, CEO, Escenic

10:10

CUE in the real world

Neil Mara, Director of Publishing Systems, McClatchy

10:40

Coffee break


11:10

Modern journalism deep dive & a new approach to storytelling

Mads Jørgensen, UX Lead, and Simen Haagenrud, VP Development, Escenic

12:00

Lunch


13:00

 On a journey to become a tech publisher

Lajos Lange, Director of Development, WeltN24

13:30

Extend your storytelling with CUE

Fred Wilson, Solution Advisor, Escenic

14:20

Coffee break


14:40

Track 1: Act on your stats

Tarjei Gilbrant, Managing Director, LinkPulse

14:40

Track 2: How to extend CUE in 25 minutes

Erik Mogensen "Mogsie," Chief Architect, Escenic

15:15

Track 1: The Escenic platform in practice

Elisa Fliegner, Head of Digital Business Development, RTL Radio

15:15

Track 2: Running Escenic in Docker

Michael Smith, Solutions Architect, and Jeff Downie, Developer, Trinity Mirror

15:45

Coffee break


16:05

Track 1: Achieve & maintain top quality semantic analysis

Christian Moen, Founder and CEO, Atilika

16:05

Track 2: Simplifying content delivery & site construction

Luís Cabral, Senior Developer, Escenic

16:35

Wrap up of day 1

Michael Taylor

16:40

Free time


17:40

Walk from Scandic Fornebu hotel to boat


18:00 

Dinner cruise on the Oslo Fjord

 


 June 15


9:30

Coffee


10:00

The new Blick.ch with Escenic 6 headless CMS

Marco Di Bernardo, Head of Innovation & Platforms, Ringier

10:30

The future of Escenic Cloud

Ola Schön, Head of QA & Cloud, Escenic

11:00

Coffee break


11:30

Data delivery in a split second!

Erik Mogensen "Mogsie," Chief Architect, Escenic

12:00

Democratizing data at Independent News & Media

Dr. Mick Kerrigan, Principal Data Scientist, Independent Digital

12:30

Lunch


13:30

Bot journalism at its best

Wolfgang Zehrt, Independent Consultant

14:00

An update on a start-up

Renata Rizzi, Co-founder and VP Business & Strategy, Nexo

14:30

Coffee break


14:50

Ctrl Freak: Front page editing made easy

Ola Skriubakken, Adresseavisen

15:20

Conference closing

Michael Taylor

15:30

End of day


The 2017 Escenic Days will take place at Scandic Fornebu in Oslo. Scandic has an amazing view of the Oslo Fjord and is located only a few minutes walk from Sjøflyhavnen, where we catch the boat on June 14th for the traditional dinner cruise. 

 

Hotels tend to sell out fast during the summer in Oslo. Escenic has reserved 100 rooms you can book yourself at a favorable price. Book your room at a favourable price with the booking code BESC140617.


Book here!

Cruising the scenic Oslo Fjord

On the evening of the first day of the conference, it's tradition to cruise the beautiful Oslo Fjord in an antique three-masted schooner. Expect good company, cold beer and delicious local food on board.


We hope for 28 degrees like last year, but please remember to bring some warm clothes as the norwegian summer can be rather unpredictable.

The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

#Escenicdays

Sign up for Escenic Days here

RSVPs Closed
Text goes here
X
ADD PHOTOS
Escenic Days 2017 attendees

Dec 7th 7:46AM
#EscenicDays2017


Dec 7th 7:48AM
#EscenicDays2017
Escenic Days 2017 attendees

Dec 7th 7:46AM
#EscenicDays2017


Jun 12th 3:58AM
#EscenicDays2017

Escenic Days 2017

« 1/4 »
START SLIDESHOW PAUSE SLIDESHOW
:credit: :caption:
referral link triangle icon
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo
Sorry, RSVPs have closed.